Strategic Planner at The Monkeys Aotearoa | MAY 2023 - CURRENT

Core clients:

• ASB: Championed creative strategy across core business units: KiwiSaver, Home Lending, Community and Sponsorships, Business Banking, Insurance, and Cards. Worked closely with Direct Marketing (CCC) and Social teams for strong cross-functionality between core business units, and won a Silver Effie for Financial Services in 2023. 

• Asahi Beverages: Supported on the pitch work that won the business. Helped Asahi develop and launch 3 x new RTDs.

Supported Planning Director on strategic work across re.co.nz, No Ugly, Mazda, KidsCan, and Meridian, and worked with creative teams to achieve strong business and campaign results.

Marketing Campaign Manager at Paper Plus | OCT 2022 - MAY 2023

• Management and execution of retail marketing campaigns across stores, website, and external agencies.

• Delivery of increased engagement and traffic to 25% on website and owned channels.

• Creation and management of social media campaigns to increase brand engagement to 32% on average.

• Support to Digital and Brand Marketing manager in all functions and areas of marketing, including customer research, internal communications, and re-branding of products.

Marketing Specialist at The Empire Group (now Properli) | NOV 2020 - OCT 2022

• Built out marketing team and capability through COVID, including design and social media management.

• Increased leads through digital channels up 68%.

• Led 6 x rebrands, including 3 x new business launches

• Key copywriter, writing brand books, tone of voice, and copy across all customer touchpoints (including website, social, and eDMs)

• Reviewed and created marketing budgets annually and quarterly.

• Lead, design, and facilitate workshops for internal and external stakeholders, including SLT. 

Senior Account Manager and Media Strategist at Lighthouse Digital | MARCH 2020 - NOV 2020

• Built out product capabilities to drive extra revenue for business and sold on to clients. 

• Lead for media strategy, including social media, content, OOH, and customer marketing.

• Worked alongside clients to develop strategic business and marketing plans.

Account Manager at WiTH Collective (now Dentsu Creative) | AUG 2017 - MARCH 2020

Core clients:

• ASB: Introduced Direct Marketing (CCC) programme alongside senior leadership, creating working rhythms and processes, and was the key account person across customer journeys. Supported in the Ben and Amy brand campaign, leading to a Sustained Success Effie in 2023. 

Supported Client Service Director on pitch work for BMW, Qantas, New World, and Air New Zealand.

Account Executive at Clemenger Group | FEB 2017 - AUG 2020

Core clients:

New World, Frucor, Warehouse Stationery, Fonterra.

Part of the Clemenger Group Graduate Programme intake, learning different sectors of the Group: PR, Creative, Strategy, and Account Management.